Edenred celebrates Idealday
4 de June, 2019
On Wednesday, June 19, 8,500 Edenred employees in 46 countries will support local communities during the working day to celebrate “Idealday”. This day is especially dedicated to solidarity and was created in 2017. The Edenred Group’s three corporate social responsibility initiatives will be put into practice: “Idealpeople”, which aims to improve quality of life; “Idealplanet”, dedicated to preserving the environment; and “Idealprogress”, designed to create responsible value. Also in this context, Edenred, which has a leading global position in transactional solutions for companies, employees and merchants, is now launching a worldwide partnership with “Le Projet Imagine”, a non-governmental organization (NGO) created by Frédérique Bedos. Convinced that “inspiration drives action”, this unique NGO has chosen “journalism with hope” as its editorial line. In particular, it highlights the “Humble Heroes” of the world. The challenge is to harness the power of the media to spread the desire to act on a large scale and thus promote mass civic engagement.