Did you know that you can customize Edenred cards with your company brand?

30 de June, 2022

The job market is constantly evolving. The emergence of new generations of workers and new working models has posed new challenges for employee engagement and satisfaction.

And while it is often said that human capital is the most important asset of any organization, this is only true if that human capital is motivated and engaged with their work and the company.

There are countless strategies for fostering this commitment and satisfaction in the workplace. But have you ever stopped to think that employee involvement can be promoted in the simplest things? Like, for example, the meal card they use every day?

What are co-branded cards?

If your company provides meal allowances through Edenred Refeição you can personalize it with your brand and visual identity. This way, instead of having the standard Edenred card, you have a card made entirely in the image of your organization (with your logo, color palette and visual elements alluding to your brand).

Why personalize your company card?

Having a customized meal card reinforces your company’s brand image, recognitioon and notoriety. This is because every time an employee uses it to make a payment, your logo is displayed.

It also helps to increase your employees’ sense of belonging. Especially when teams are geographically dispersed, it can make them feel closer and more connected to the organization.

Basically, having a co-branded meal card works as an employer branding in that it builds and maintains a positive perception of the company among employees. Don’t have a co-branded meal card yet?

Talk to us and find out how we can customize it!