Edenred Portugal distinguished as Superbrands 2023

7 de November, 2023

Edenred Portugal was distinguished as a Superbrands 2023 brand, thus establishing itself as a brand of excellence in the Portuguese market in the Corporate segment.

This distinction is the result of the solid work that Edenred has done over the last 39 years in the non-wage benefits sector and a recognition of the trust of its clients and users.

The official presentation of the stamps took place at the 19th Superbrands Gala at the Fundação Oriente in Lisbon.

About Superbrands

Superbrands is an independent international organization present in 89 countries, in which it identifies and promotes the main brands of excellence highlighted by consumers in the most diverse sectors of activity.

About the Superbrands identification process

The Superbrands are identified by weighing up the choices of the consumer panel and the vote of the Superbrands Council.

On the one hand, 1,000 valid interviews were carried out with consumers representative of the Portuguese population, who were asked to highlight three brands for each of the following dimensions: unique brands; brands they trust the most; brands they identify with; brands that satisfy their needs and aspirations; best-known brands.

On the other hand, the Superbrands Council ranked a list of more than 1,300 brands according to the criteria: market dominance; longevity; goodwill; loyalty; and acceptance.

It is the combination of these two visions that results in the list of brands considered to be the most relevant in the market.

After having already received the Marca Recomendada Award 2023 and the Prémio Cinco Estrelas Award, this is also a distinction that leaves us all, at Edenred, very satisfied and honored!