Edenred Portugal elected Superbrands 2024

15 de November, 2024

Edenred Portugal has been elected Superbrands 2024. For the second year running, this distinction recognizes Edenred as a brand of excellence in the Portuguese market in the Corporate segment.

The renewal of the Superbrands seal reinforces Edenred’s solid track record in the non-wage benefits sector over its 40 years of activity in Portugal. It also reinforces the trust that clients and users continue to place in our work, products and services.

The trophies were officially awarded on October 29 at the 20th Superbrands Gala at Casino Estoril.

About Superbrands

Superbrands is an independent international organization present in 90 countries, in which it identifies and promotes the main brands of excellence highlighted by consumers in the most diverse sectors of activity.

About the Superbrands identification process

The selection of Superbrands is the result of a three-stage process.

Firstly, Portuguese consumers spontaneously identify the brands that stand out for them in the following dimensions: unique brands; brands they trust the most; brands they identify with; brands that meet their needs and aspirations; best-known brands. In total, more than 1,000 valid interviews were carried out.

In the second stage, the Superbrands Council ranks the brands most referenced by consumers according to defined criteria.

Finally, the choices of the consumer panel and the vote of the Superbrands Council are weighed up. It is the combination of these two views that results in the list of brands considered most relevant in the market.

After having already renewed the distinctions of Marca Recomendada and Prémio Cinco Estrelas, this is also a recognition that leaves the entire Edenred team very satisfied and honored. So thank you very much!