Why accept Edenred Refeição payments in your establishment?
17 de February, 2025
Edenred Refeição is the most widely used meal card in Portugal. This benefit is given by companies to their employees in order to ensure access to a decent meal during the working day.
Social meal vouchers have a different tax framework from the payment of meal allowances in cash, as they guarantee that the amount granted is actually used for food expenses. As such, employers are able to maximize their employees’ monthly liquidity in spending on meals and food.
If you own a restaurant or food retail establishment, find out about the advantages of accepting payments with this card.
1 – Attracting and retaining customers
Every month, employers allocate the value of the meal allowance to their employees via the Edenred Refeição card. This amount can only be spent in Edenred’s network of member establishments, which ensure that the meal card is used for its intended purpose (to purchase meals or foodstuffs for cooking).
By being part of this network, you increase the chances of Edenred Refeição users visiting your establishment. As well as attracting potential new customers, you’re also in a better position to retain them, as these customers tend to become repeat customers because they know they can use their meal card in your establishment.
2 – More revenue
The use of social meal vouchers promotes consumption in local restaurant and food retail businesses. When choosing a restaurant for lunch, the more than 700,000 Edenred users give preference to establishments where they can use their meal card.
Attracting and retaining these customers naturally contributes to increasing your establishment’s turnover, generating more revenue and using installed capacity more efficiently and profitably.
3 – Simple management without investment
Accepting payments with Edenred Refeição just means working with what you already have. You don’t need any specific payment terminals, as the Edenred meal card is parameterized in the ATM network. In this way, customers can make payments using the physical card or their cell phone via MB WAY.
What’s more, there is no investment or membership fee involved in accepting Edenred Refeição. If you don’t have any transactions with this card, you don’t have to pay anything.
4 – Greater visibility
By joining Edenred’s network, your establishment is featured on the MyEdenred App, an application used by more than 700,000 Edenred Refeição users to find establishments that accept this benefit. This search can be done by geo-referencing or directly by the name of your establishment.
Take advantage of the Establishment Portal, powered by Mygon, and ensure that your establishment is publicized with photographs, links to your website and social networks, and all the details of the characteristics of the space.
5 – Marketing tools
In addition to the MyEdenred App, Edenred member establishments have exclusive conditions for joining digital platforms that aim to help boost business.
This is the case with Mygon, which allows you to create promotional campaigns (for new customers or at off-peak times, for example), or DIG-IN, which offers website creation services, e-commerce, take-away solutions and home deliveries, among others.
6 – Exclusive advantages at partner brands
Edenred offers all its member establishments a Discount and Advantage Program, which gives them access to a wide range of discounts and exclusive offers on useful services for running their business.
These discounts are available on mobility, energy, telecommunications and advertising brands, among others. The list of partner brands is growing all the time, so you can find advantages in areas that are really useful to you, your employees and your establishment.
Did you know about all the advantages of joining the Edenred network? If you would like to join, don’t hesitate to contact us.