What advantages does your establishment have in accepting vouchers?
16 de May, 2022
Many companies invest in a social benefits policy with the aim of improving their employees’ quality of life. These social vouchers can be used to cover food, education and training, health and much more. And because they are a social benefit, they can only be used in a specific network of establishments (since the aim is precisely to promote consumption in those sectors and establishments). In addition to the numerous advantages for employees (who have more disposable income) and for companies (due to the tax benefits associated with social vouchers), the establishments themselves that accept the use of these social benefits also end up enjoying a number of advantages. Do you want to know what they are? Come and discover them with us!
Attracting and retaining customers
When employees of a particular company have a social voucher that can only be used in a specific network of establishments, being part of that network increases the chances that these people will visit your establishment. This can happen for new customers who might not otherwise visit your establishment (or even know about it), but also for existing customers who, knowing that they can use their voucher, may start to visit more often. In addition, some companies that issue social vouchers, such as Edenred, offer platforms where users can search for establishments near them that are part of the network, which helps to increase their recognition and notoriety.
Higher turnover and revenue
Attracting and retaining customers obviously contributes to an increase in revenue. Social vouchers can only be used in the respective sectors: for example, meal cards can only be used in restaurants and establishments in the food sector and education vouchers can only be used in nurseries, schools, universities and other training establishments or school supplies. This means that the disposable income associated with a social benefit has to be channeled to the respective establishments that accept its use. By being one of them, your establishment will be able to record a higher turnover.
More jobs and better use of installed capacity
With the potential attraction of more customers and growth in turnover, your establishment’s resources (human resources, equipment, raw materials, etc.) are used more profitably. The installed capacity for running your business is used more efficiently. In addition, there may be a need to hire more employees, thus having a positive impact on job creation.
Other advantages
In the specific case of Edenred, partner establishments that are part of the network of member establishments also have access to a wider range of exclusive advantages. They can promote their establishment on online platforms such as Mygon or DIG-IN, for example. And they can also enjoy discounts on energy, telecommunications, car rentals and more through the Advantages Program for Establishments. Have you ever thought about the advantages of accepting social vouchers? Does your establishment already accept them? If not, and you are interested in joining Edenred’s network of member establishments, don’t hesitate to contact us!
Article updated in January 2025.